Up to this day, breast cancer remains the top killer of Filipino women, creating an urgent call to every individual—not just those afflicted with the disease—to step up and take part in the fight against this life-threatening condition.

Simply knowing such facts does not change things, but concrete action towards better prevention, treatment and support, in whatever form, can go a long way. Avon, the foremost corporate advocate of breast cancer, invites every Filipino to seize the opportunity to do something through the 2013 Kiss Goodbye to Breast Cancer (KGBC) fundraising event.

Since its Philippine launch in 2002, it has been Avon KGBC's mission to help provide access to care and support to medically under-served women. This year, the company for women is once again leading the charge to gain further support for the cause by launching the 'Do Something Beautiful Against Breast Cancer' Campaign, the idea behind which is simple enough – it speaks to the Filipino's innate trait of being matulungin or helpful, doing something for someone because you are capable and are willing to help another in need.

GMA 7 star Solenn Heusaff, the cause's newest ambassador, joins Avon in inviting everyone to concretize their commitment to the fight against breast cancer, that culminates with its annual Manila Run Event.

For a registration fee of Php550 for the 5k event and Php700 for the 10k event, individuals will receive the Avon KGBC Race Kit, which already includes a singlet, race number and giveaway. Proceeds from the event, which will be held at the SM Mall of Asia Open Grounds on October 13, will go to the Philippine General Hospital (PGH) Breast Care Center and selected provincial hospitals.

Registration for the Run will be held beginning August 12, 2013 at the following Chris Sports Branches: SM North Edsa; SM Megamall; SM Mall of Asia; Glorietta 3, Makati; Festival Mall, Alabang; and Fitness and Athletics (The Fort).

You can also register online and get more details about the cause at www.avon.com.ph or facebook.com/AvonPhilippines, and @AvonPH on Twitter and Instagram.

Get on your mark, and get ready to Do Something Beautiful Against Breast Cancer. Your active participation not only makes you an agent of change, but also translates into a significant contribution towards the fight against breast cancer.